Even though James Cameron’s Avatar: Fire and Ash isn’t as strong as the first two films stateside with an anticipated running four weekend total tomorrow of $342.6M, about -34% behind Avatar: Way of Water, the movie is powerful enough to be the roux of the January box office.

Are you sick of hearing that it's been a rough couple of years in Hollywood? Between the bursting of the streaming bubble, the historic WGA and SAG-AFTRA strikes, and the pull of global incentives... things are kind of bad.

Sony and Crunchyroll know how to speak to their followers directly. They kicked off the campaign at Anime Expo Los Angeles in July which included a MAPPA panel (they produced the movie) and activations on the expo floor with MAPPA and Crunchyroll booths and Pochita walkabout and photo ops.

All of the locations in the film were shot in east Alabama, Columbus, or the Chattahooche Valley, including prominent locations such as the Chattahoochee RiverWalk and the Columbus “Rainbow Tunnel”. The film also received the top prize for the inaugural Columbus Film Fund Local Filmmakers Grant, and Rowe stated the team was “over the moon with it.”

Columbus Film Commissioner Joel Slocumb and Georgia Entertainment President Jezlan Moyet, sit down with Dee Armstrong at WTVM to discuss the local grant program and why the future of film in Georgia looks bright.

Governor Brian P. Kemp today joined the Georgia Department of Economic Development (GDEcD) in announcing that the state broke tourism records for the third consecutive year and ranked No. 5 in the nation for overnight visitation for the fifth year in a row.

Hosted at The Loft, the evening featured panel discussions, a fireside chat and an after-party, drawing creatives and community leaders from across the region.